How the workactually runs.

We start with the job the site has to do: who buys, what stops them, and what the current site gets wrong. I audit what exists — speed, structure, search visibility — and write the scope down before anything is designed.

• Audit of the current site: Core Web Vitals, structure, indexing
• Page map and content plan, agreed in writing
• Fixed scope, fixed price, no hourly surprises

What I need from you: access, brand assets, and an hour of your time.

Structure and hierarchy first, colour last. You review real pages in a browser rather than a flat mockup, so what you approve is what ships.

• Type scale, spacing rhythm and colour tokens defined once
• Key templates designed in the browser at three widths
• Two rounds of revisions built into the price

What I need from you: consolidated feedback, in one pass per round.

A hand-coded theme on a staging URL you can open at any point. Content types, SEO fields and schema live in a small plugin, so a future redesign does not take your content with it.

• Classic PHP theme — no page builder, no framework, no jQuery
• Content types and SEO in a companion plugin, not the theme
• WCAG 2.2 AA pass: contrast, focus order, keyboard, reduced motion

What I need from you: real content, or a decision to launch with mine.

Migration with a rollback, caching configured rather than installed, Search Console verified and the sitemap submitted. Then measurement — and the fixes the measurements ask for.

• Full backup and a tested rollback before the cutover
• Redirect map so no existing URL 404s
• Lighthouse, Search Console and analytics verified after go-live

What I need from you: DNS access, and a date that suits your traffic.