Insights
Notes fromthe build.
What actually moves Core Web Vitals, what WooCommerce does to a checkout, and where AI genuinely earns its place in a WordPress build.
Articles
The WooCommerce checkout changes that actually convert
Nine fixes to the last three screens of a store, ranked by how much they are usually worth — none of which require a… Read
Migrating off Elementor without breaking the site
A page builder holds your content hostage in serialised markup. Here is the migration order that gets it out — with the rankings, the… Read
MCP for WordPress: giving an assistant real access, safely
Model Context Protocol turns a chat window into something that can actually operate your site. Here is what that looks like in practice, and… Read
Building WordPress themes with Claude Code, honestly
What an AI coding agent is genuinely good at in a theme build, what it is bad at, and the review discipline that keeps… Read
Core Web Vitals for WooCommerce: what actually moves the numbers
Most WooCommerce speed advice is a list of plugins. Here is the order the work actually goes in — queries, then the critical path,… ReadLet's build something that earns trust — and converts.
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